5 Tips to Help You Start and Grow a Photography Business

Knowing where to start when you first venture out to market your photography work can be a real challenge. In this post we give you some tips to improve and promote your photography business.

1. Specialize in one type of photography

Although the idea of ​​limiting your market may seem risky, specializing can help you reduce your competition, increase your reputation - your potential clients will perceive you as an expert and it will be easier to establish yourself as an authority in your field -, design a marketing strategy focused on a specific audience and set higher prices to increase profitability.

Each specialty will have its own peculiarities and complexities, but when you choose one you will be able to put all your effort and desire to improve in that particular area.

If you don't already have a specific passion or specialty in mind, do a little research on the different possibilities to find out which one best suits your skills and interests.

2. Analyze the sector

Before making any further decisions, take some time to study your local competition, the way other photographers work, and what services they offer and for what price.

Also, identify what differentiating factors have those that are better positioned or have more clients and how they are found, if it is through social networks, web pages, online ads and offline ads, etc.

Once all the data is collected, you will be taking a giant step when it comes to knowing your business well and it will be easier for you to create a strategy to get customers.

3. Use Social Networks

Social media is a free and easy way to let people know who you are and drive traffic to your website.

Instagram, in particular, is the perfect tool for a photographer to get their work out into the world. In this social network you will find thousands of potential clients and an audience interested in seeing quality photos.

The key when using Instagram is perseverance and commitment. You must have a simple and organized bio and post on your feed at least 2 or 3 times a week with a coherent and defined topic. Although it is tempting to upload all kinds of photos to reach a wider variety of people, avoid it and focus only on one style.

Take advantage of Instagram stories too. You can use them as a behind the scenes to show photos of you working, show new accessories, make surveys, questions, tease new projects...

It is also key to bear in mind that hashtags are the diffusion mode par excellence on Instagram, therefore, knowing how to choose the most appropriate hashtags is essential. They will be more effective the more detailed they are.

On the other hand, it is important that you interact with your followers or with the people who leave a comment on your photos, not with impersonal copy-and-paste responses, but with genuine and meaningful interactions. If you respond in a good way, it is very likely that that person will comment on you again.

4. Create your own website

A web page is the perfect place to show both your work and your services. If you don't know how to create one, you can always ask a professional for help or keep it simple and intuitive, using templates.

Your website must be designed in such a way that your photographs or projects stand out. After all, a client who wishes to hire you will want to see what you can do with your camera, not hear it from your mouth.

Include a contact page that links your website to all of your marketing channels and an "about" that is short, but honest and informative. In addition, it is proven that uploading a portrait of yourself, or a photo where you are seen developing your activity, are effective in attracting attention and help to certify that there is a real person behind the page.

 5. Take advantage of the testimonials of your clients

According to Marketing Land, 90% of consumers say that positive reviews influenced their purchase decision. Therefore, make sure that those customers who have been satisfied with your services leave a review on your social media or a testimony that you can share on your website. In this way, those potential clients who visit your website or networks will get a better impression of the way you work and it will be easier for them to contact you.

We hope that these tips are useful and give you the necessary push to start your adventure as a professional photographer. And if you have any more tips that you want to share, do not hesitate to comment it down below. We will love to read you!